suketu.exe

suketu.exe

suketu.exe

Designing a digital world as magical as the hospital itself

Designing a digital world as magical as the hospital itself

Designing a digital world as magical as the hospital itself

Designing a digital world as magical as the hospital itself

(↓)

4.5x

4.5x

4.5x

4.5x

Footfall growth after launch

Footfall growth after launch

Footfall growth after launch

Footfall growth after launch

40-50

40-50

40-50

40-50

Daily appointment bookings

Daily appointment bookings

Daily appointment bookings

Daily appointment bookings

6 mo

6 mo

6 mo

6 mo

Solo designer, zero to live

Solo designer, zero to live

Solo designer, zero to live

Solo designer, zero to live

350+

350+

350+

350+

Unique CMS entries built

Unique CMS entries built

Unique CMS entries built

Unique CMS entries built

THE PROBLEM WORTH SOLVING

MRR wasn’t failing at healthcare. The doctors were excellent. The infrastructure was genuinely modern. Every floor had its own world. Jungle. Savannah. Ocean. Desert. Even the surgery rooms had animal murals. Built around one simple idea: make children curious before they become scared.

And then I opened the website.

And then I opened the website.

Nothing online reflected any of that warmth. Parents searching for a children's hospital in Thane would find something that looked abandoned around 2010. Outdated in a "can I trust this place with my child?" way.

Nothing online reflected any of that warmth. Parents searching for a children's hospital in Thane would find something that looked abandoned around 2010. Outdated in a "can I trust this place with my child?" way.

That was the real problem.

That was the real problem.

MRR had already built trust in the physical world. The digital experience was quietly destroying it.

MRR had already built trust in the physical world. The digital experience was quietly destroying it.

A hospital worth trusting was invisible to the parents who needed to find it.

MY ROLE & THE CONSTRAINTS

I owned this project entirely.
Strategy → Launch. Reporting directly to my CEO and the client team, with no layer between brief and decision.

ROLE

Senior Designer

TIMELINE

6 Months

SCOPE

Healthcare

STACK

Figma · Webflow

Product strategy

Product strategy

Art Direction

Art Direction

UX/UI Design

UX/UI Design

Webflow Development

Webflow Development

CMS Architecture

CMS Architecture

Photoshoot direction

Photoshoot direction

360° Virtual Tour

360° Virtual Tour

SEO

SEO

Launch

Launch

THE INSIGHT

The hospital had given every floor an animal theme. Why should the website be any different?

The themed building wasn't a decoration. It was the hospital's strongest brand asset, and it existed entirely offline. So I brought it online. Each page carries its own ecosystem, the homepage opening in the sky and scrolling down to a lake.

The themed building wasn't a decoration. It was the hospital's strongest brand asset, and it existed entirely offline. So I brought it online. Each page carries its own ecosystem, the homepage opening in the sky and scrolling down to a lake.

Physical → digital — the same identity, two worlds

STRATEGY BEFORE DESIGN

Three decisions I made before starting a single design concept changed everything

01

360° virtual tour

360° virtual tour

Parents deciding on care for their child want to see where their child will be. A virtual tour isn't a feature, it's a trust-building tool. I proposed it, and the hospital director approved it personally.

Parents deciding on care for their child want to see where their child will be. A virtual tour isn't a feature, it's a trust-building tool. I proposed it, and the hospital director approved it personally.

02

Doctors with personality

Doctors with personality

Doctors needed to feel approachable, not intimidating. On hover, the professional headshot switches to a funny, playful pose. One interaction that changed how children and parents relate to the medical staff.

Doctors needed to feel approachable, not intimidating. On hover, the professional headshot switches to a funny, playful pose. One interaction that changed how children and parents relate to the medical staff.

03

CMS from day one

CMS from day one

With 300+ doctors profile and service specialities, I built the entire site on Webflow CMS. Heavy upfront architecture that paid off in scale, update speed, and client independence after launch.

With 300+ doctors profile and service specialities, I built the entire site on Webflow CMS. Heavy upfront architecture that paid off in scale, update speed, and client independence after launch.

THE DESIGN PROCESS

Make the strategy visible before building it

I started with a lo-fi landing page in Figma. Not to test usability, but to make the strategy visible. The client needed to see the scrolling world as a concrete visual before committing.

I started with a lo-fi landing page in Figma. Not to test usability, but to make the strategy visible. The client needed to see the scrolling world as a concrete visual before committing.

They literally approved it in the first meeting, which honestly felt great.

They literally approved it in the first meeting, which honestly felt great.

From there, the entire lo-fi structure of every page plus a detailed navbar map was all approved before hi-fi began. Saved weeks of revisions later.

From there, the entire lo-fi structure of every page plus a detailed navbar map was all approved before hi-fi began. Saved weeks of revisions later.

To embed a website or widget, add it to the properties panel.

THE COMPLETE WEBSITE

A walk through the world, page by page

  1. Homepage

Opens in the sky. As you scroll, you descend through the ecosystem. Birds, animals, a footer designed as a lake. Emergency and booking CTAs are present throughout, because beauty means nothing if a parent in crisis can't find help.

Opens in the sky. As you scroll, you descend through the ecosystem. Birds, animals, a footer designed as a lake. Emergency and booking CTAs are present throughout, because beauty means nothing if a parent in crisis can't find help.

To embed a website or widget, add it to the properties panel.
To embed a website or widget, add it to the properties panel.

  1. The Doctor and CMS Page

The Doctor page has profile cards for every doctor. On hover, the doctor's image switches to a playful pose. One click opens a full CMS page with credentials and a dedicated booking form. Any parent can reach any doctor in under 30 seconds.

The Doctor page has profile cards for every doctor. On hover, the doctor's image switches to a playful pose. One click opens a full CMS page with credentials and a dedicated booking form. Any parent can reach any doctor in under 30 seconds.

  1. Services, Infrastructure, Contact

Specialities are all listed alphabetically with a search bar, because a parent looking for paediatric cardiology at 11 pm doesn't want to browse. Infrastructure leads into the 360° tour. Contact removes every ounce of friction with maps and multiple CTAs.

Specialities are all listed alphabetically with a search bar, because a parent looking for paediatric cardiology at 11 pm doesn't want to browse. Infrastructure leads into the 360° tour. Contact removes every ounce of friction with maps and multiple CTAs.

To embed a website or widget, add it to the properties panel.
To embed a website or widget, add it to the properties panel.

THE HARDEST THING I'VE EVER BUILT

A 360° virtual tour,
native in Webflow

A 360° virtual tour, native in Webflow

I personally shot the full 360° photography across every floor and every themed room. Then came a problem I'd never faced: building a fully draggable, interactive 360° view natively in Webflow, compliant with both Chrome and Safari's increasingly strict rendering rules.

I personally shot the full 360° photography across every floor and every themed room. Then came a problem I'd never faced: building a fully draggable, interactive 360° view natively in Webflow, compliant with both Chrome and Safari's increasingly strict rendering rules.

There was no template. No tutorial for this exact problem. I worked on it for 22 days to solve browser compatibility, interaction limits, and performance.

There was no template. No tutorial for this exact problem. I worked on it for 22 days to solve browser compatibility, interaction limits, and performance.

I got it done. The hospital director appreciated it personally.

I got it done. The hospital director appreciated it personally.

To embed a website or widget, add it to the properties panel.

Physical → digital — the same identity, two worlds

22

days, from first principles

7

total floors captured

0

tutorials to depend on

2

major browsers fully complaint

MY WORK IMPACT

From invisible to the
digital anchor of a campaign

#1

On Google

for "children's hospital in Thane". From completely unfindable to top of the page with a 1.5k rating

~55%

New Appointments

more than half of all new bookings start on the site that didn't exist before.

+34%

Hospital revenue

total revenue growth added through the site in 9 months, from a baseline of zero.

~70%

On mobile

bookings happen on a phone. Mobile-first design, validated by real behaviour.

BEHIND THE SCENES

There's no
'not my department'
on a project you own

The 3-day shoot, child actors, staff, and video snippets, was one of the more intense stretches of the project. I managed the shot list, directed on-site, and made sure every image had a pre-planned home in the site. The output matched the brief exactly.

The 3-day shoot, child actors, staff, and video snippets, was one of the more intense stretches of the project. I managed the shot list, directed on-site, and made sure every image had a pre-planned home in the site. The output matched the brief exactly.

REFLECTION

  1. What worked

Anchoring the entire strategy in the hospital's existing identity was the single best call I made. It gave the site a concept that was distinctive and deeply authentic. Not a style imposed from outside, but the hospital's own identity amplified.

The doctor hover was a small idea with an outsized impact. One decision that changed how an entire category of users felt about the staff.

Anchoring the entire strategy in the hospital's existing identity was the single best call I made. It gave the site a concept that was distinctive and deeply authentic. Not a style imposed from outside, but the hospital's own identity amplified.

The doctor hover was a small idea with an outsized impact. One decision that changed how an entire category of users felt about the staff.

  1. What I'd do differently

Honestly, I'd architect the CMS structure earlier and more rigorously. The 350+ entries became a heavy late-stage undertaking. A detailed schema in month one would have let data population run in parallel with design, instead of after it.

Honestly, I'd architect the CMS structure earlier and more rigorously. The 350+ entries became a heavy late-stage undertaking. A detailed schema in month one would have let data population run in parallel with design, instead of after it.

  1. What this taught me

The most valuable design work happens before any design work happens.

Every proposal the client loved. The theme system, the 360° tour, and the doctor interactions came from research and strategic thinking before Figma was ever opened. Conviction at the strategy stage is what earns trust and creative freedom.

Every proposal the client loved. The theme system, the 360° tour, and the doctor interactions came from research and strategic thinking before Figma was ever opened. Conviction at the strategy stage is what earns trust and creative freedom.

(2026)

(2026)

(2026)

I was about to train a pigeon for this, but an email felt faster.

I was about to train a pigeon for this, but an email felt faster.

I was about to train a pigeon for this, but an email felt faster ^_^

Let’s work together



Let’s work together



suketu.design@gmail.com

suketu.design@gmail.com

Let’s work together



suketu.design@gmail.com

02:38:46 AM
02:38:46 AM
02:38:46 AM

18.5246° N, 73.8786° E

18.5246° N, 73.8786° E

18.5246° N, 73.8786° E